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Full Service

Alkimi & Aura

Beauty and wellness startup Alkimi & Aura make natural cosmetics and run relaxation retreats for women. Owner Kim has a passion for scent and the inherent power it has to lift our spirits, or instantly transport us to a moment in time.

alkimiandaura.co.uk

Full Service

Alkimi & Aura

Beauty and wellness startup Alkimi & Aura make natural cosmetics and run relaxation retreats for women. Owner Kim has a passion for scent and the inherent power it has to lift our spirits, or instantly transport us to a moment in time.

alkimiandaura.co.uk

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After taking a leap of faith to study natural fragrance at the renowned Grasse Institute of Perfumery in Provence, Kim founded Alkimi and Aura, in the hope that her journey could empower other women to invest in self-care and wholeheartedly pursue their passions.

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I worked with the excellent Helena Dolby on the product shoot at Roco in Sheffield, with the idea that ‘simple is better’. We captured owner Kim creating an essential oil blend by hand, using the raw materials that form the essence of the products—citrus, beeswax, eucalyptus and lavender.

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I oversaw the entire process, from brand discovery to e-commerce, helping Kim to uncover her empowering story—her journey, brand values and the experience she wants for her audience. Simplicity and integrity underpin all of Alkimi & Aura’s products and I worked from those roots to develop a design system to be used across identity, packaging, brand collateral and digital.

I oversaw the entire process, from brand discovery to e-commerce, helping Kim to uncover her empowering story—her journey, brand values and the experience she wants for her audience. Simplicity and integrity underpin all of Alkimi & Aura’s products and I worked from those roots to develop a design system to be used across identity, packaging, brand collateral and digital.

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Alkimi & Aura products are now stocked in Sheffield’s best independent shops (Moonko, La Biblioteka, Zabiela Store) and in luxury gift boxes by online retailer Bearhugs. Alkimi & Aura’s Body Balm, Facial Oil and Bath Salts recently featured in The Happiness Kit, a beautifully curated kit of feel-good natural products, given away at The Urban Wellness Retreat hosted by The Chimney House.

alkimiandaura.co.uk

Alkimi & Aura products are now stocked in Sheffield’s best independent shops (Moonko, La Biblioteka, Zabiela Store) and in luxury gift boxes by online retailer Bearhugs. Alkimi & Aura’s Body Balm, Facial Oil and Bath Salts recently featured in The Happiness Kit, a beautifully curated kit of feel-good natural products, given away at The Urban Wellness Retreat hosted by The Chimney House.

alkimiandaura.co.uk

SERVICES

Art Direction
Brand Discovery
& Story
Brand Identity
Packaging & Labels
Print Management
Business Cards
Brochure
Web Copy
E-Commerce
(Squarespace)
MailChimp

SERVICES

Art Direction
Brand Discovery
& Story
Brand Identity
Packaging & Labels
Print Management
Business Cards
Brochure
Web Copy
E-Commerce
(Squarespace)
MailChimp

SERVICES

Art Direction
Brand Discovery
& Story
Brand Identity
Packaging & Labels
Print Management
Business Cards
Brochure
Web Copy
E-Commerce
(Squarespace)
MailChimp

CREDITS

Print—ASAP
Photography—Helena Dolby
Social Media & Content Creation—Saffy Allison

CREDITS

Print—ASAP
Photography—Helena Dolby
Social Media & Content Creation—Saffy Allison

CREDITS

Print—ASAP
Photography—Helena Dolby
Social Media & Content Creation—Saffy Allison

CREDITS

Print—ASAP
Photography—Helena Dolby
Social Media & Content Creation—Saffy Allison

CREDITS

Print—ASAP
Photography—Helena Dolby
Social Media & Content Creation—Saffy Allison

07946 787 793
35 Blakeney Road
Sheffield S10 1FD
emma@emmatrafford.co.uk

©️ Emma Trafford 2018