ALKIMI & AURA
Art Direction, Brand, Packaging, Copy, Digital

ALKIMI & AURA
Art Direction, Brand, Packaging, Copy, Digital

ALKIMI & AURA
Art Direction, Brand, Packaging, Copy, Digital

ALKIMI & AURA
Art Direction, Brand, Packaging, Copy, Digital

ALKIMI & AURA
Art Direction, Brand, Packaging, Copy, Digital

Overview

Alkimi & Aura make beautifully scented natural cosmetics and run relaxation retreats for women. Owner Kim Scott has a passion for fragrance and the inherent power it has to lift our spirits and instantly transport us to a moment in time. Kim founded Alkimi & Aura after leaving a high-level, high-stress corporate position, taking a leap of faith to study natural fragrance at the renowned Grasse Institute of Perfumery in Provence.

Process

The natural place to start was with Kim's empowering story—I helped to uncover her journey, her brand values, her brand personality and the experience she wanted for her customers. Simplicity and integrity underpin all of Alkimi & Aura's natural products and events, so I worked outwards from these core values, developing a design system that could be used across products, brand collateral, social media and the website.

Outcomes

Alkimi & Aura grew from a seed of an idea to a full product line, events, and e-commerce site in under a year. The brand is now stocked in Sheffield’s best independent shops (Moonko, La Biblioteka, Zabiela Store) and in luxury gift boxes by online retailer Bearhugs. Alkimi & Aura's Body Balm, Facial Oil and Bath Salts recently featured in The Happiness Kit, a beautifully curated kit of feel-good natural products, given away at The Urban Wellness Retreat hosted by The Chimney House in April 2018.

Credits:
Print—ASAP
Photography—Helena Dolby
Social Media—Saffy Allison

Alkimi & Aura Helena Dolby-156

.01—Brand Design

—Strategy
I developed a coherent strategy to move the brand forward, including content creation and social media.

—Brand Identity
I designed a flexible brand identity that is simple and approachable, with a sense of place.

—Brand Collateral
I designed business cards, a brand guide for staff and a digital brochure for the first Alkimi & Aura wellness retreat.

.01—Brand Design

—Strategy
I developed a coherent strategy to move the brand forward, including content creation and social media.

—Brand Identity
I designed a flexible brand identity that is simple and approachable, with a sense of place.

—Brand Collateral
I designed business cards, a brand guide for staff and a digital brochure for the first Alkimi & Aura wellness retreat.

alkimi-aura-logo
alkimi-card-1
alkimi-card-2

.02—Packaging & Art Direction 

—Packaging
I worked closely with ASAP Digital to design packaging able to withstand a steamy bathroom and the heat of a candle, with a focus on key ingredients and beneficial qualities.

—Product Shoot
I worked with Helena Dolby on the product shoot at Roco in Sheffield. Representing the idea that 'simple is better', we used the raw materials that form the basis of the products—citrus, beeswax, essential oils, eucalyptus, and lavender—capturing the process of Kim creating an essential oil blend by hand.

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Alkimi & Aura Helena Dolby-93
alkimi-desktop-site

.03—Copywriting & Digital

—Copy
I wrote the product and web copy, highlighting Kim's inspiring story and emphasising the high-quality raw materials Kim uses.

—Website & MailChimp
I designed and built an easy to use, responsive e-Commerce site and trained Kim's team to use it over Skype. I also developed and implemented a MailChimp campaign to encourage new signups and sales.

alkimiandaura.co.uk

.03—Copywriting & Digital

—Copy
I wrote the product and web copy, highlighting Kim's inspiring story and emphasising the high-quality raw materials Kim uses.

—Website & MailChimp
I designed and built an easy to use, responsive e-Commerce site and trained Kim's team to use it over Skype. I also developed and implemented a MailChimp campaign to encourage new signups and sales.

alkimiandaura.co.uk

alkimi-mobile-site
helena-dolby-alkimi-shoot
Alkimi & Aura Helena Dolby-28

© Emma Trafford Studio 2018