Alkimi & Aura

Alkimi & Aura

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Communicating a meaningful story and a sense of place, to take a beauty startup from idea to e-commerce. 

Communicating a meaningful story and a sense of place, to take a beauty startup from idea to e-commerce. 

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(.I)
Simplicity & Integrity

(.I)
Simplicity & Integrity

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Beauty and wellness startup Alkimi & Aura make natural cosmetics and run relaxation retreats for women. Owner Kim has a passion for scent and the inherent power it has to lift our spirits or instantly transport us to a moment in time.

After leaving a high-powered corporate position that was detrimental to her own wellbeing, Kim took a leap of faith to follow her intuition and study natural fragrance at the renowned Grasse Institute of Perfumery in Provence. She later founded Alkimi and Aura, in the hope that her journey could empower and inspire other women to invest in self-care and follow their passions.

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(.II)
Process

(.II)
Process

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I oversaw the entire process, from brand discovery to e-commerce, helping Kim to uncover her empowering story—her journey, brand values and the experience she wants for her audience. Simplicity and integrity underpin all of Alkimi & Aura’s products and I worked from those roots to develop a design system to be used across identity, packaging, brand collateral and digital.

I worked on a shoot with Helena Dolby at Roco, with the idea that ‘simple is better’. Using raw materials that form the essence of the products—citrus, beeswax, eucalyptus and lavender—we captured owner Kim creating an essential oil blend by hand.

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(.III)
Outcomes

(.III)
Outcomes

Alkimi & Aura products are now stocked in Sheffield’s best independent shops (Moonko, La Biblioteka, Zabiela Store) and in luxury gift boxes by online retailer Bearhugs. Alkimi & Aura’s Body Balm, Facial Oil and Bath Salts recently featured in The Happiness Kit, a beautifully curated kit of feel-good natural products, given away at The Urban Wellness Retreat hosted by The Chimney House.

https://www.alkimiandaura.co.uk/

Alkimi & Aura products are now stocked in Sheffield’s best independent shops (Moonko, La Biblioteka, Zabiela Store) and in luxury gift boxes by online retailer Bearhugs. Alkimi & Aura’s Body Balm, Facial Oil and Bath Salts recently featured in The Happiness Kit, a beautifully curated kit of feel-good natural products, given away at The Urban Wellness Retreat hosted by The Chimney House.

https://www.alkimiandaura.co.uk/

Services

Brand discovery & strategy
Brand identity
Packaging
Print management
Brochure & business cards
Art direction & shoot styling
Product & web copy
E-commerce site
Mailchimp campaign
Digital content strategy

Services

Brand discovery & strategy
Brand identity
Packaging
Print management
Brochure & business cards
Art direction & shoot styling
Product & web copy
E-commerce site
Mailchimp campaign
Digital content strategy

Credits

Print—ASAP
Photography—Helena Dolby

Coterie Studio
Beehive Works
Milton Street
Sheffield
S3 7WH
Get directions

07946 787 793
emma@emmatrafford.co.uk
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© emma trafford 2018