Alkimi & Aura
Art Direction, Strategy, Brand Identity, Packaging, E-commerce

Alkimi & Aura
Art Direction, Strategy, Brand Identity, Packaging,
E-commerce

Alkimi & Aura
Art Direction, Strategy, Brand Identity, Packaging, E-commerce Site

Overview
With a focus on simplicity, Alkimi & Aura make small-batch natural cosmetics and run yoga retreats exclusively for women. Kim Scott founded Alkimi & Aura after taking early retirement as a director of a housing charity, taking a leap of faith to study natural cosmetics and fragrances at the renowned Grasse Institute of Perfumery in France.

Overview
With a focus on simplicity, Alkimi & Aura make small-batch natural cosmetics and run yoga retreats exclusively for women. Kim Scott founded Alkimi & Aura after taking early retirement as a director of a housing charity, taking a leap of faith to study natural cosmetics and fragrances at the renowned Grasse Institute of Perfumery in France.

Process
I built the identity from the ground up, weaving Kim’s inspirational story into the fabric of the brand. I developed the brand strategy, a coherent visual identity, sourced packaging materials with Kim and ASAP, designed the labels, managed the print, wrote the product and website copy, worked on a product shoot with Kim and Helena Dolby, developed an e-commerce site and taught a website session over Skype.


Process
I built the identity from the ground up, weaving Kim’s inspirational story into the fabric of the brand. I developed the brand strategy, a coherent visual identity, sourced packaging materials with Kim and ASAP, designed the labels, managed the print, wrote the product and website copy, worked on a product shoot with Kim and Helena Dolby, built a custom e-commerce site and taught a website session over Skype.

Process
I built the identity from the ground up, weaving Kim’s inspirational story into the fabric of the brand. I developed the brand strategy, a coherent visual identity, sourced packaging materials with Kim and ASAP, designed the labels, managed the print, wrote the product and website copy, worked on a product shoot with Kim and Helena Dolby, built a custom e-commerce site and taught a website session over Skype.

Outcome
In less than a year, the brand has grown from a concept to an e-commerce site and product line stocked in some of Sheffield’s best independent shops (La Biblioteka, Moonko, Pom Living and Zabiela Store) and in luxury gift boxes by online retailer Bearhugs.

Outcome
In less than a year, the brand has grown from a concept to an e-commerce site and product line stocked in some of Sheffield’s best independent shops (La Biblioteka, Moonko, Pom Living and Zabiela Store) and in luxury gift boxes by online retailer Bearhugs.

Outcome
In less than a year, the brand has grown from a concept to an e-commerce site and product line stocked in some of Sheffield’s best independent shops (La Biblioteka, Moonko, Pom Living and Zabiela Store) and in luxury gift boxes by online retailer Bearhugs.

Credits
Photography – Helena Dolby

Print – ASAP

Credits
Photography – Helena Dolby

Print – ASAP

"Emma was absolutely brilliant in helping me take some loosely formed ideas and turning them into a coherent strategy. I really valued her experience and expertise."

"Emma was absolutely brilliant in helping me take some loosely formed ideas and turning them into a coherent strategy. I really valued her experience and expertise."

"Emma was absolutely brilliant in helping me take some loosely formed ideas and turning them into a coherent strategy. I really valued her experience and expertise."

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© 2018 Emma Trafford