Everyone’s Singing Group are a charity based in Arbourthorne, Sheffield, who run singing groups for vulnerable people as a way to combat loneliness and isolation. I joined a singing session as part of my research and worked together with members to develop a creative direction that communicated the friendliness and accessibility of the group.

We landed on using reviews written by members on Facebook about how much they enjoy singing with the group. This felt like the truest expression of their organisation—words that had been shared, not for marketing purposes, but just because they love meeting every week to sing together.

Everyone’s Singing Group are a charity based in Arbourthorne, Sheffield, who run singing groups for vulnerable people as a way to combat loneliness and isolation. I joined a singing session as part of my research and worked together with members to develop a creative direction that communicated the friendliness and accessibility of the group.

We landed on using reviews written by members on Facebook about how much they enjoy singing with the group. This felt like the truest expression of their organisation—words that had been shared, not for marketing purposes, but just because they love meeting every week to sing together.

Everyone’s Singing Group are a charity based in Arbourthorne, Sheffield, who run singing groups for vulnerable people as a way to combat loneliness and isolation. I joined a singing session as part of my research and worked together with members to develop a creative direction that communicated the friendliness and accessibility of the group.

We landed on using reviews written by members on Facebook about how much they enjoy singing with the group. This felt like the truest expression of their organisation—words that had been shared, not for marketing purposes, but just because they love meeting every week to sing together.

Brand identity
Digital assets
Poster campaign

Brand identity
Digital assets
Poster campaign

Brand identity
Digital assets
Poster campaign