Savills - Carfax Quarter
Brand Identity & Interior Colour Scheme

Savills - Carfax Quarter
Brand Identity & Interior
Colour Scheme

Overview
Carfax Quarter is a new luxury student accommodation complex, at the heart of Oxford, opposite the historic landmark Carfax Tower. Owned by Christchurch College and marketed by Savills.

Overview
Carfax Quarter is a new luxury student accommodation complex, at the heart of Oxford, opposite the historic landmark Carfax Tower. Owned by Christchurch College and marketed by Savills.

Objectives
Savills commissioned a clean, simple logo and pared back colour scheme, blending historical significance with urban luxury. It had to be easy to apply to different scenarios such as signage, wall decals, brochures and web.

 

Objectives
Savills commissioned a clean and simple logo and pared back colour scheme, blending historical significance with urban luxury. It had to be easy to apply to different scenarios such as signage, wall decals, brochures and web.

 

Process
In the brand identity, I referenced both the Oxford college shields and the crossroads that originally led to four medieval city gates in the city. I also provided two options for the interior colour scheme: a Scandinavian-inspired palette and a heritage-inspired palette including the colours oxblood and teal.

Process
I referenced the both the Oxford college shields and the crossroads that originally led to four medieval city gates in Oxford in the brand identity. I also provided two options for the interior colour scheme: a heritage-inspired palette including the colours oxblood and teal and a Scandinavian inspired palette.

"Emma completely understood the brief and produced a logo and interior colour palette that perfectly suited the market positioning of the building. We look forward to working with her on future projects."

"Emma completely understood the brief and produced a logo and interior colour palette that perfectly suited the market positioning of the building. We look forward to working with her on future projects."

"Emma completely understood the brief and produced a logo and interior colour palette that perfectly suited the market positioning of the building. We look forward to working with her on future projects."

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© 2018 Emma Trafford